The Coach’s Approach to Enrollment Mastery & Business Building

You’ve built your coaching skills — now let’s help you get paying clients.

Grow your business while staying authentic and in full integrity by using coaching skills as sales tools to increase your conversion sales rate.

Start: Wednesday, May 06 at 1 PM ET

Here’s What You Get

To make all this happen, we’re launching a long-overdue 12-week program — designed to help you get more clients and confidently enroll them while staying fully aligned with your integrity and authenticity.

Full 12-Week Curriculum

Step-by-step lessons blending coaching psychology with authentic sales strategy.

Mindset Coaching

Shift beliefs around sales, money, and confidence so you lead with calm, grounded energy.

The WELLS Method

Run discovery calls that build instant trust and connection.

The ARM Framework

Handle objections compassionately, not pushily.

Scripts, Templates & Playbooks

Everything you need to practice and personalize in real time.

Live Weekly Trainings + Practice Labs

Role-play calls, get feedback, refine your skills.

Integration & Reflection Tools

Track calls, fine-tune energy, and embody your next level of leadership.

Community Support + Coaching

Live mentorship, peer connection, accountability — every step of the way.

Meet Your Expert Instructors

Crystal Gollwitzer

After graduating from Goal Imagery three years ago, I entered the coaching industry and joined a multi-7-figure coaching company. Since then, I’ve led thousands of sales calls, consistently achieving 30–50% enrollment rates for myself and my team. During this time, I committed to mastering this craft, which resulted in two proprietary frameworks — the WELLS Method and the ARM Framework.

Both help coaches lead powerful discovery conversations and navigate objections with integrity while applying core coaching competencies.

Marianna Lead, MCC

  • Founder/Executive Director of Goal Imagery® Coaching Academy
  • ICF Master Certified Coach (MCC)
  • ICF Advanced Certified Team Coach (ACTC)
  • ICF Credentialing Portfolio Assessor
  • ICF Mentor
  • Сo-author of ”Me, My Brand and WHY—a Self-Coaching Guide for Building a Personal Brand”

Spots are limited — and we’re starting.

Let’s turn your coaching passion into a prosperous business — one authentic conversation at a time.

Start: Wednesday, May 6 at 1 PM ET