The Coach’s Approach to Enrollment Mastery & Business Building

You’ve built your coaching skills — now let’s help you get paying clients.

Grow your business and convert more prospective clients while staying authentic and in full integrity.

Start anytime. Learn at your own pace.

Earn 30 ICF CCEs: 20 Core Competencies + 10 Resource Development

Renewing Your ICF Credential?

PCC & MCC

  • 40 CCEs total
  • 24 must be Core Competency CCEs
  • 3 of those are mandatory Ethics CCEs, completed free through the ICF website
  • That leaves 21 Core Competency CCEs, and this course provides 20 of them
  • The remaining 16 CCEs can be in Resource Development and focused on anything that supports your coaching or coaching business, with no documentation required to be uploaded to ICF

ACC

  • Same 40-CCE requirement, plus 10 hours of Mentor Coaching
  • Special $999 tuition for the 10-hour ACC Mentor Coaching package for participants in this course

Here’s What You Get

A complete curriculum you can start at any time and complete at your own pace, designed to help you find more clients and confidently convert prospective clients while staying fully aligned with your integrity and authenticity.

Complete Client Conversion Curriculum with 30 ICF CCEs

20 Core Competency CCEs + 10 Resource Development CCEs.

Lifetime access to the learning portal, lessons, and client conversion resources.

Mindset Coaching

Shift beliefs around sales, money, and confidence so you lead with calm, grounded energy.

The WELLS Method

Run discovery calls that build instant trust and connection.

The ARM Framework

Handle objections compassionately, not pushily.

Scripts, Templates & Playbooks

Everything you need to practice and personalize in real time.

Integration & Reflection Tools

Track calls, fine-tune energy, and embody your next level of leadership.

Personalized Live Support

Bring your real business questions, challenges, prospective client conversations, and next steps to live coaching and support with Crystal and Marianna.

Ongoing live support will also be available through our Business Building & Client Conversion Membership.

Ongoing Support + Accountability

Stay connected, bring questions as they arise, and get support applying what you learn to your own business and client conversion goals.

Meet Your Expert Instructors

Crystal Gollwitzer

Crystal is an enrollment specialist for high-ticket coaching programs and a graduate of Goal Imagery® Coaching Academy.

She has led thousands of sales conversations at a multi-seven-figure coaching company, consistently maintaining 30–50% enrollment rates for herself and her team.

She developed two proprietary frameworks — the WELLS™ Method for discovery conversations and the ARM™ Framework for navigating objections with integrity while applying core coaching competencies.

Students consistently praise her nurturing teaching style and practical, hands-on support.

Marianna Lead, MCC

  • Founder/Executive Director of Goal Imagery® Coaching Academy
  • ICF Master Certified Coach (MCC)
  • ICF Advanced Certified Team Coach (ACTC)
  • ICF Credentialing Portfolio Assessor
  • ICF Mentor
  • Сo-author of ”Me, My Brand and WHY—a Self-Coaching Guide for Building a Personal Brand”

Ready to Build Your Business? Start Anytime

Begin when you’re ready, move through the program at your own pace, and get the support you need to turn what you’re learning into real business growth.