Marianna Lead, MCC
Marianna Lead is an internationally-recognized Master Certified Coach (MCC), ICF Mentor, and Credentialing Portfolio Assessor with the International Coaching Federation (ICF) since 2008. In 2024, she also became an ICF Advanced Certified Team Coach (ACTC). She is also the Founder/Executive Director of Goal Imagery® Coaching Academy (formerly known as Goal Imagery® Institute)—a leading global provider of ICF-accredited coach training and mentoring programs. Her Holistic Life, Career & Executive Coach Training™ is currently taught in 6 different languages around the world.
Twice-elected President of ICF’s flagship NYC chapter, Marianna brings over 20 years of experience in coaching, public speaking, designing, and teaching curriculums. She designed a number of innovative courses at New York University – including her own Goal Imagery® method – in addition to teaching a multitude of coaching courses at NYU’s Master’s Degree and Certificate Program levels. She also co-designed the “ Competitive Advantages of Women in Leadership ” program at Columbia University and was the first expert to introduce coaching at the world-renowned Smithsonian Institution in Washington, DC.
Marianna has been an Expert Life Coach for Fitness Magazine, collaborated with Dr. Candace Pert (best-selling author of Molecules of Emotion) on her Psychosomatic Wellness CD, and was the creator/host of Life Coach TV on Manhattan Cable in NYC, as as well as Life Coach Radio with Progressive Radio Network. She has frequently been featured on national TV (including NBC morning news) & radio, in magazines such as Natural Health, Time Out, and documentaries—both as a coach and personal/professional development expert. She was featured on the cover of INSIGHT Magazine in June of 2011 for her groundbreaking work in creating her Goal Imagery® Method.
A sought-after speaker and active SAG (Screen Actors Guild) member since 1994, Marianna has also taught many courses on presentation and communication skills, lectured at the 92nd Street Y, co-hosted/produced Laughter as a Life Skill with comic Yakov Smirnoff at the American Airlines Theater on Broadway and served on the 2013 Screen Actors Guild Award Nomination Committee.
Marianna’s background in the performing arts enhances her skills as a coach, mentor, and teacher—and makes her an engaging host, presenter, and on-camera guest. A classically-trained pianist and former stand-up comic, for many years, she served as the Acting Instructor and Theater Director at Shorefront YMHA in Brooklyn, NY, coaching teens and young adults on acting and presentation skills.
Marianna co-authored Me, My Brand and WHY (available on Amazon)—a Self-Coaching Guide for Building a Personal Brand, and is writing her next book about coaching mastery. She is also the author of over a dozen audio programs, including Letting Go of Your Weight, Becoming a Non-Smoker, Stress Release, Improving Your Memory, Discovering Your Yoga Master Within, Freeing Your Creativity, Conquering Stage Fright, and Creating Happiness,
Currently, Marianna serves on ICF’s MCC Assessors Community Programming Taskforce, teaches at her school and maintains an active coaching practice with clients across the USA. Her impressive list of clients includes a wide range of corporations (Ernst & Young, American Airlines), business leaders, entertainers, nonprofit organizations (Society of Women Engineers, The New York Urban League), and government agencies including Federal Emergency Management Agency (FEMA).
Marianna created a LinkedIn group called ICF Coach Mentors and ICF Coaches that has over 17,000 members. Her LinkedIn profile boasts 200+ recommendations from her alumni and clients.
In the words of Linda M Davis, Federal Government Attorney and Director of Professional Development (FEMA): “As a teacher she personifies excellence; as a coach she exemplifies mastery and extraordinary coaching presence. As a businesswoman, Marianna is simply a success story. If you’re looking for an exceptional coaching experience or awesome teacher, you’d be wise to let Marianna help bring out the best in you as she has for me!“